And The Oscar Goes To… Samsung, Jennifer Lawrence, And Selfies

Though none of them actually walked away with a tiny golden statue, Samsung, Jennifer Lawrence, and a particularly star-studded selfie definitely won the Oscars last night, at least according to social media.

In fact, the picture of 11 celebrities (including Meryl Streep, Bradley Cooper, Julia Roberts, Brad Pitt and Lady Jennifer Lawrence) was so popular on the Twitterverse that it broke the platform for a good twenty minutes, with over 2 million retweets. What with the massive Samsung sponsorship for the Oscars, it only makes sense that the historic selfie was taken with a Galaxy Note.

The electronics giant was mentioned more than 5,000 times throughout the show, and there were nearly 30,000 unique conversations about Ellen’s Samsung selfie.

What does this mean for Samsung? Well, it’s interesting to note that Samsung has shifted some of its focus from the Galaxy S line to the Note line, which is growing rapidly. Samsung also premiered a Galaxy s5 ad during the show. Plus, every single celebrity was happily Tweeting, Facebooking, and Reddit-browsing using Samsung products that featured prominently in the crowd and backstage shots.